White Hat SEO is a technique which is used to improve website’s visibility more in Search Engine Results Page. In this SEO Tutorial you will learn these following two points in detail:
What is White Hat SEO?
White Hat SEO Techniques
What is White Hat SEO?
Basically, white Hat SEO refers to any process or practice that will improve website’s search performance on Search Engine while keeping the integrity of website and staying within the search engines rules, terms, regulations and conditions. Generally, White Hat SEO is totally opposite of Black Hat SEO. These White Hat SEO Methods don’t go beyond the limits defined by Google. For Example:
Quality Content
Meta Tags, Keywords
Easy Navigation
Why White Hat SEO is Important?
If you will not engage with White Hat SEO techniques then may be your website will get banned by Google and other search engines.
As you know Google is Biggest Search Engine, Millions of people visit per day and each visit represents the quality of your website which is found by the visitors. Google is undoubtly great source of traffic and getting banned by Google can result in losing all your traffic and even your business too. Now, let’s discuss on White Hat SEO techniques so to save your website for getting banned by Google and other search engines.
White Hat SEO Techniques
Quality Content: The best SEO technique, everything is depend on your content “Content is King”. There is nothing more best, valuable way to optimize you website fully for search engines than offers well written, unique and quality content. Search Engine’s main work is to deliver relevant, proper and unique content to the end user.
Use Structural Mark-up and Separate Content: By Structural Mark up, it refers to structuring content helps search engines to understand the content of you web page which is obviously a good part. Using proper elements in content like heading is very important because search engine’s focus on that content which includes some elements.
Using Css and other elements like underline, Bold, Italic to focus keywords makes it easy for search engine’s to understand the content and what people are looking for so always remember Content is King.
Titles and Meta Tags: Giving a web page proper titles, headings and Meta tags is very important and essential. In earlier Meta tags, description and titles are misused, so now search engine only prefers real tags and description which is relevant to the content.
As Titles are still very important and you should take care of titles while choosing it because it declares the whole content of the page and it should be true.
Use of keywords and Keywords Research: While creating your website, don’t forget about the right keywords and phrases for your website. For example if you have any business and technology related website then keywords should be related to business and technology only. Those keywords are like roads through people will reach to the right destination and always choose 5 to 10 different phrases and keywords which are specific to your product/service/blog.
Also Read: 25+ Latest Seo Interview questions
Use different keywords for different page linked with your website and also use the keywords to all the
main elements of the web page. Elements are”:
Title
Meta Tags
Meta Description
Meta Keywords
H1 Heading
H2 Heading
H3 Heading
Alt Tag
Title Tag
Authority Links
Quality Inbound Links: Having Inbound links to your website represents your relation or interaction with other website’s and internal website. Search Engines always check for the quality backlinks of a website and therefore giving that website a ranking. You should take care of the links either it is bad or good because bad links can result in making your website a spam. Linking with good and quality websites can lead in high ranking on Search engine results page (SERP).
So these mentioned 5 points are White Hat SEO techniques.
To read Google terms and conditions please visit to Webmaster Guideline’s.